Seth Godin wrote in The never-ending ratchet of conspicuous consumption, “The only way to do well is to refuse to play.” He said this towards the end of the blog about consumerism and social media. He also said, “Earning trust outperforms earning envy.” As a social media person, creating content and doing organic engagement on WorldVenture’s social media is about creating trust and posting meaningfully. But, what about you–the person who isn’t a marketer who wants to use their personal social media for outreach and meaningful engagement?
You don’t have to play the game.
Trends are wonderful things for pages and groups, but personal social media should remain personal, original, and meaningful. Here are five ways to engage and create without exhausting yourself. You are not me. Be you.
- Rest and read. Creativity needs rest. It needs new inspiration. Go to an art museum and learn about artists. Take up photography. Do some gardening. Quilt. Take a walk. Nap. Buy a book on Amazon that is different and challenges your thinking.
- Budget your time on social media. Do a short social media fast (no more than a day or two). Watch a movie without picking up your phone. Read a chapter without checking Facebook. Nap with your notifications turned off.
- Post Bible Verses. When using Adobe Spark or Canva, create Bible verses from images you have created or from copyright-free image sites, like Pixabay.com. This is a healthy break when you’ve run out of things to talk about online.
- Interact more than post. If we get too caught up in the monster of creating original content, we can miss the important conversations. Don’t worry if you have nothing to post. Instead, find someone to interact with online. Maybe you can invite them to meet you for coffee? Post only when you feel led, not because you have to post something. Idea: Share another person’s post with a meaningful response on your personal social media.
- Use Facebook Live to take a walk and invite others to walk with you virtually. Have a conversation with them.
When churches have digital teams who use their personal social media to reach out to their community and the world, a person on the team can feel overwhelmed, especially when they are not a marketer. As a social media person, I feel the pressure, but I tap into the mass amount of information that is within WorldVenture for inspiration and take regular breaks to keep what I post fresh and new. As Seth Godin says, “The only way to do well is to refuse to play.”
Happy posting, friends!