Many pioneers in different fields exist in the pages of history, like Thor Heyerdahl. He believed South America populated Polynesia and that the seas were an avenue of communication, not barriers as historians believed. Thor noticed similar plants such as the sweet potato, the movement of the trade winds and breakers in the Pacific Ocean, and learned about a demigod named Tiki. Tiki “… brought his ancestors to the island from the big country beyond the eastern horizon. (from here)” Thor’s story encouraged me. As a pioneer in a new field, I related to so many aspects of his story.
I first heard about Kon Tiki on Netflix in the movie directed by Joachim Ronning and Espen Sandberg (2012). Thor had to raise the support to build the raft and fund the project to prove a theory his colleagues said was impossible.
“‘Your mother and father will be very grieved when they hear of your death,’ one skeptical diplomat told Heyerdahl when hearing of his plan. Promising ‘nothing but a free trip to Peru and the South Sea islands and back… ‘”https://www.history.com/news/thor-heyerdahls-kon-tiki-voyage
The movie portrays the journey to support as an emotional roller-coaster filled with rejection and hope. No one believed him. Thor didn’t even know how to swim or have any sailing experience. With the raft finished and ready to go, Thor stood on it, waving at the crowd with his five-man crew. The camera focused on his face. His eyes warily fell away from the cheering crowds on shore to the gap between his raft and the cement pier where the ocean lapped against the sides. It was as if to say, “Do I have confidence in my theory?”
It reminded me of a quote I found on Facebook by Dwight L. Moody,
“Moses spent forty years thinking he was a somebody; forty years learning he was nobody; and forty years discovering what God can do with a nobody.”
Thor got his raft funded. I am still trying to build this raft. I am approaching people, churches, and businesses, and asking them to join me in changing our approach to missions by connecting the churches with the missionary organization to reach the unreached, the unloved, and the unchurched through social media and face-to-face. I am a nobody, but God can do much with a nobody like me. The concern most church communicators have is in marketing their church online.
We need to change our thinking from marketing to making disciples. If a congregation is trained on social media by the church and the missionary organization, marketing will happen on its own. While we need to focus on algorithms and best practices on social media, our people can focus on making meaningful connections. Thor made it to his destination. His journey inspired others to new pioneering fields. The journey to his destination included much joy and discovery as well as danger and doubt. In the wake of Kon Tiki, I, too, struggle.
From the beginning, support raising hasn’t been traditional — everyone in technology shares in this struggle. Even an online friend mentioned how little of us digital workers there are in the world using this communication tool. Often, we create new apps or try to intentionally or unintentionally compete with other like products.
I am not after creating a new app or a discipleship product. People are accustomed to hanging out in different places on social media. Churches already have websites and a presence, but we’ve become passive on Sunday. As a church congregation, we expect the community and the world to walk into our building, instead of making an effort to meet them where they are online and in the face-to-face. That adds an extra wrinkle to my support raising.
The church is part of my vision; not the leadership. Leaders in our churches have enough to do and are often overwhelmed, but we need them to equip and guide us. Unreached people groups in North America are within a stone’s throw of a church member.
In the wake of Kon Tiki, I dream of uniting the church with the missionary organization to reach different people groups in their community and all over the world through social media, apps, and their preferred discipleship programs. Thor made it to Polynesia. I won’t see this dream finished. I am starting it so other generations behind me can take up the reins when I am gone.