In Billy and Dom Eat The World (Season One, Episode 6), they visited an ice cream shop known for unusual ice cream flavors such as fig leaf and apple, blackberry licorice, Vegemite and honey, and others. It’s a vegan ice cream shop that focuses on experimentation. Some flavors I would be totally on board to try include salted caramel and peanut butter. As I watched them taste those unusual flavors, it struck me — social media works the same way. You never know what will resonate until you experiment.
We can and should experiment with different ways to get our content in front of people, but people often default to familiar platforms and habits, like they do when choosing an ice cream flavor. It’s good to ensure you have a way to measure the success of your efforts through analytics and engagement.
- Is the content easy to find? Too many steps to find it, and you lose people.
- Are you posting consistently? Frequency builds familiarity.
- Are people engaging — liking, sharing, or commenting? Engagement tells you what’s working.
If it isn’t working, let it go. Try something else.
So have fun experimenting with different forms of communication and maybe try the “fig leaf and apple” ideas. But remember, success in digital communication isn’t about novelty alone; it’s about knowing your audience and serving them what they’ll truly savor.
(AI Created Header Image)