“The way we make things better is by caring enough about those we serve to imagine the story that they need to hear. We need to be generous enough to share that story, so they can take action that they’ll be proud of.” – Page 19, Seth Godin, This is Marketing
When I first became a writer, intending to build a reputation so I can sell books, the words, “self-promotion” made me and every Christian writer cringe. Our beliefs call us to serve others, and early on, I worked at using the online world in that manner. Now, I am a Digital Engagement and Disciple-Making Coordinator with
Skillfully, he uses the words we understand touching each sphere of need from non-profit to for profit. Marketing is about what the customer wants and what our product will do for them. “They want the way it will make them feel.” More than once, he hits on telling stories. “Stories that resonate and hold up over time. Stories that are true, because we made them true with our actions and our products and our services. We make connections. Humans are lonely, and they want to be seen and known. People want to be part of something. It’s safer that way, and often more fun. We create experiences.” An organization works for and with the marketer.
- Use your online life to influence others—make their lives better, listen to their stories, and help them find a different path through the visual story of your faith.
- Think about the hopes and dreams of the people who follow you.
- If you are a missionary raising funds, invite your people on your journey with you.
- To influence, start small. Don’t aim too big. When one area is influenced, move on to another area, and another, and care.
- People pay for interaction. Churches and missionary organizations should train their people to intentionally engage for free.
- “The people you seek to serve—what do they believe? What do they want?”
- Good stories connect us to our purpose and vision. Good stories help us celebrate our strengths as we recall where we came from and look ahead to where we are going.
- What I am trying to say, Seth Godin said it better, “I see a better alternative; come with me.”
- Emotional labor. Do it.
- “Map and understand the worldview of the culture we seek to change.”
- It talks about how to build trust.
- Create tension in a respectful and generous way to usher in change.
This is not a Christian book (that will become apparent), but he brings
“God is not unjust; he will not forget your work and the love you have shown him as you have helped his people and continue to help them.” (Hebrews 6:10)
Let’s serve online.