Managing or coordinating someone else’s brand on social media is time-consuming, especially when your intention with its social media is ultimately digital discipleship. Recently, I posted a comic by Calvin and Hobbes. It went like this:
Hobbes: “Do you have an idea for your project yet?”
Calvin: “No, I’m waiting for inspiration. You can’t just turn on creativity like a faucet. You have to be in the right mood.”
Hobbes: “What mood is that?”
Calvin: “Last minute panic.”
Interpretation is up to the reader.
For me, it verbalized what coordinating social media is like when your posts are dependent upon content from people all over the world. My goal is to post twice a day each week. This requires being on social media to scavenge for stories that reflect the WorldVenture story and appeals to the reader. Social media is a tool in the belt of any worker for discipleship, influence, mentoring, etc. My efforts follow daily prayer.
This week, I focused on Venezuela. Because it has been in the news, getting our workers’ stories in front of it means the story has the potential to trend without paying for advertising dollars. Case in point: When a church posted the word Starbucks on their social media, their organic reach was higher than just talking about coffee. WorldVenture is a non-profit. If we can save ad dollars by sharing our workers’ stories around trending topics online, we can help our country and our world understand missions, be more attune to more biased news stories, and grow a compassionate heart. Because WorldVenture is a non-profit, I am considered a supported staffer.
A supported staffer is the same as a worker who must raise the monthly support to do the work needed for a nonprofit like WorldVenture. We aren’t going anywhere outside the country unless for specific assignments, and our work is now, rather than later. This means I am both appointee and worker; unfunded and still serving in some capacity in the job description while working a full-time day job.
I am also a pioneer that believes digital discipleship is the way to go and train nonprofits and churches in Christian ministry to utilize their volunteers and congregations to serve online rather than do what they’ve done historically–leave it to the pastors and missionaries to do the outreach and the 20% who do 80% of the work in church. In serving with WorldVenture, I am also revamping their social media usage little by little to use it as digital discipleship among other things.
“Last minute panic” is a constant state for me. Maybe it’s not really panic as it is a tension to work with the varied schedules across the globe, sensitive areas, and coordinating blogs, social media, and digital discipleship on a weekly basis.
Meanwhile, after my overnight trip to Indiana, I have time freed up to focus again. If you would like to have me fly out or video conference in to talk about what I do, please email me: nikolehahn (at) thehahnhuntinglodge.com. Help me get exposure or even consider support. Help me mobilize the churches to serve online. Go here to learn more: www.worldventure.com/nhahn or here to give monthly www.worldventure.com/give.