“As social media ramp up in the majority world especially, many in the West are finding themselves increasingly disillusioned. Some are convinced that nothing good can possibly come of social media usage based on the fracturing and division it brings, especially amid recent political differences. While Facebook has unprecedented potential to bring people, ideas and groups together, it just as equally can degenerate into a soapbox that rarely changes anyone’s opinions.” Facebooking the Unreached
As I finished reading Facebooking the Unreached and the Media Impact Report, I am no less convinced that social media and technology in all its forms are capable of reaching the unreached. I could talk about the barriers I have encountered, but instead will share what this kind of ministry needs…
- A teachable spirit.
- Bold courage.
- Faith to walk the unknown and face fear.
- An understanding that the culture has changed and the world has changed. Time for grieving what was and for stepping out into this new frontier is now. In the words of one of my pastors (paraphrased), “The good old days are not here yet. When Jesus comes, then it will be the good days. The good days are coming.”
- People willing to learn how to write emotion and show emotion. Social media is a visual story. It’s an open canvas with unlimited possibilities of expression.
Church leaders only need to make the connection of the online world and Biblical application, adding how to reach people online via even Facebook, in a consistent manner in spite of how the congregation may feel. Over time, if the leader is the example online that he wants of his congregation, the congregation will eventually follow. What we need online are people who can…
- Exercise self-control (A man without self-control is like a city broken into and left without walls. – Proverbs 25:28).
- Get to know their audience so they understand trigger words which may shut down communication. Say the same thing a different way. (Romans 14:13, “Therefore let us not judge one another anymore, but rather determine this–not to put an obstacle or a stumbling block in a brother’s way.)
The quote above accurately portrays the West (that’s us, by the way) and their use of social media. Some are disillusioned because they only need our leaders in church and our missionary organizations to help us get a better grasp on this tool and use it more intentionally.