A post popped up in Jenn’s Trends Facebook Group, signaling a change to Mail Chimp. This caused some anxiety, and I’ve observed other changes already. It’s the industry adjusting to the different ways we communicate.
With only a 20% open rate commercially depending upon the business and my observance of a 50% open rate in my lists, postcards make sense. Mail Chimp is offering postcards for less than a dollar each, including the stamp and mailing. They will even find people’s addresses. Spam laws make adding people to Mail Chimp taboo who have not requested it. Instead of opting for Mail Chimp’s postcards, I’ve gone to Vista Print and use a label template to keep my contact lists updated.
Postcards are a great addition though to a missionary’s toolbox. No one opens an envelope. They see what is inside right away. Granted, this also means you cannot print anything confidential on a postcard. My “story postcards” are like Daily Breads meet the missionary update. They both inform and inspire. It is my way of giving my list of people something that is art; something tangible for them to look at to encourage them in their Christian walk and to remind them to pray. So, yea, for Mail Chimp innovation.
Mail Chimp also does,
• Landing pages (for those without a webpage)
• Facebook Ads
• Social Posts
• CRM Marketing
Before my new calling with WorldVenture, a missionary agency, I stopped using Constant Contact because I could only make one list and no free plan existed. Mail Chimp allowed numerous records with many names (up to 2,000). The one change that happened means I cannot make different lists. Instead, I need to utilize more tags and segmenting.
Tags allow me to send an email from the audience landing page to a specific group of tags only. Segmenting will enable me to set up a list that grows according to how I add people to the list or how people sign up. I utilize segmenting to send emails to different people rather than all at once. Currently, I am redoing my Mail Chimp list to put churches on a once per month update and individuals, too, who do not want weekly updates. One list is for people who frequently open my updates. As others open or not open, this list is continuously updated by Mail Chimp through segmenting.
I’ve considered an upgrade in Mail Chimp for a long time to get better templates. The free plan only offers basic templates. The first price tier gives access to all templates, A/B testing, custom branding, and also support. The next step up in the pricing tier adds automation, retargeting ads, custom templates, and advanced audience insights. Their pricing tiers simplify and generously expand on how many contacts you can have per pricing tier. For instance, I am on the free plan which allows 2,000 names (including, thanks to the GDPR laws, those who have unsubscribed).
The pricing tier I considered allows up to 100,000 names. I’ll never get that many names, but at $14.99 a month, it’s affordable. Their competitor, Constant Contact, includes an image library, marketing calendar, etc. At $20.00 a month, Constant Contact only allows up to 500 names. Mail Chimp is still friendly to non-profits in this way, giving a generous audience count. Are the changes coming to Mail Chimp concerning?
My anxiety has diminished somewhat. For my colleagues, I still think Mail Chimp (paid or free) is the best, user-friendly product for what we do.